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For those of you who are looking to make additional income, developing an online business is one effective way to get there. In today's digital era, starting an online business has become easier with social media platforms such as Instagram and WhatsApp, which allow businesses to reach more customers. Still confused about how to get started? Take notes and follow these practical steps to grow your online business efficiently.
The first step is to decide what kind of business you want to run. Do you want to sell products or services? If products, what items can you provide?
Make sure you conduct proper market research to learn about potential opportunities and find out who your competition is out there. Many online businesses sell products such as food, drinks and clothing. If this is your idea too, what can set you apart from other stores?
After finding your business idea and the uniqueness of your product, it's time to build your brand identity online. The platform you use depends on your target market. However, Instagram and TikTok are two of the most effective social media platforms nowadays to visually promote products.
Maximize each social media you use to help you do business.
If you’re promoting on Instagram, make sure you open a business profile. With this type of profile, you can access additional features such as Instagram Insights that help you monitor content performance.
Business profiles can also utilize the cart feature so that your customers can directly purchase products that catch their eye.
Make sure your product photos, colors, and content style reflect the brand identity you've built. This helps target customers who will be exposed to your content recognize your brand.
Social media algorithms now favor short-form video content. Create an attention-grabbing Instagram Reel to promote your products, give product usage tips, or share behind-the-scenes stories of your business.
To communicate directly with customers and make sales transactions, you can utilize the WhatsApp application.
The business version of WhatsApp makes it easy for your customers to see your products and make transactions automatically. Here, you can display an attractive catalog so that customers are immediately interested in your products. By using this application, it will be easier for you to manage incoming orders and communicate with customers, all in one place.
Keep your customers updated about the latest products and promos you offer. Send information about your business with the broadcast feature to instantly send to multiple customers at once.
QRIS payments are convenient and make the customer experience more comfortable. Create a QR code that you can send to customers when they place an order. They can then scan this code directly on their e-wallet or mobile banking app.
To facilitate the financial management of your online business, Nobu Bank provides the Nobu Biz application. This service makes it easy for you as a business owner to receive various types of payments through one QR code.
Nobu Biz supports various e-wallet and mobile banking applications, so you don't have to worry about limited payment platforms for customers. With Nobu Biz, you can monitor all your business transactions directly and transparently!
Now you have a better understanding of the steps needed to build your own online business. Try following the tips above for your new business idea! To integrate Nobu Biz into your business, download the Nobu Biz app from the App Store or Google PlayStore.
You will receive information about the latest news and also various attractive promo offers from NOBU Bank directly via your e-mail.
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